Social media ethics is becoming an important part of the agenda day by day. In this context, both individuals and companies are increasingly concerned about protecting their data. In this speech, the basic concepts of social media ethics will be discussed based on the control and reliability of social media networks. In addition, it is aimed to address the issue in more detail through the recent Facebook - Cambridge Analytica scandal.

Event Program:

13.00 - Registration

13.15 - Starting Point Presentation: Samet Ensar Sarı and Berç Çubukciyan

13.30 - Social Media Ethics and Practice Areas & Facebook-Cambridge Analytica Scandal

Speakers

Samet Ensar Sarı / Moderator - Head of Agency, Altavia Dekathlon

Uğur Şeker - Founding Partner, Next Academy

Gökhan Ahi - Information and Technology Lawyer

Mehmet Atakan Foça - Founder, teyit.org

Description:

Social media ethics is becoming an important topic on the agenda day by day. In this context, both individuals and companies are increasingly concerned about protecting their data. In this speech, the basic concepts of social media ethics will be discussed based on the control and reliability of social media networks. In addition, it is aimed to address the issue in more detail through the recent Facebook - Cambridge Analytica scandal.

Main Learning Areas:

- The Concept of Social Media Ethics

- Methods on Protection of Personal Data on Social Networks

- Investigating the Facebook-Cambridge Analytica Scandal

a. Why did it happen?

b. How did it come about?

c. What has been its impact so far?

d. What impact can it have in the future?

15.00 - Coffee Break / Networking

15.30 - A Different Perspective on Digital Marketing with Tomorrow's Data Analytics Applications

Speakers:

Berç Çubukciyan / Moderator - Management Consultant, Maven Insights and Solutions

Ayten Karahan Hasgül - Corporate Projects and Collaborations Director, Koç Holding-Tanı

Baris Ozistek - CEO, Netmarble EMEA

Serdar Urçar - Digital Leader, NETAŞ, Overseas Markets GM

Deniz Devrim Cengiz - Digital Banking Director, TEB

Description:

Individuals leave more and more "traces" on social media every day. These increasing "traces" transform data into information and information into insights through data analytics applications. While this transformation turns into a great benefit for the organizations that follow the "trace"; for the individuals who leave the "trace", it cannot go beyond being a part of a marketing game. In this context, it will be discussed how social media has turned into a manipulative marketing tool with data analytics applications.

Main Learning Areas:

- Data Analytics Concept and Application Areas

- Digital Marketing Application Areas

- The Dark Side of Digital Marketing

17.00 - Keynote: Zeynep Tufekci, Ph.D. - Technosociologist / University Of North Carolina / The NY Times

Note: Participation is free for Start Point members and one guest they will bring with them.